Jump to: Content and data
Reasons
Content and data
What fills the screen.
Question 1 of 2 · 4 possible answers
What is the main content?
Numbers, long text, forms and media each need different type, spacing and color.
- Numbers and recordsPicked by Dense data
- Long-form textPicked by Content first
- Forms and tasksPicked by Accessible first, Multi-brand
- Images and campaignsPicked by Brand expressive
Question 2 of 2 · 3 possible answers
How much is on one screen?
Information density. It drives spacing, type size and how groups separate.
- A lotPicked by Dense data
- A moderate amountPicked by Multi-brand
- One idea at a timePicked by Accessible first, Brand expressive, Content first