Open DS

Iconography

Five questions every design system answers about iconography. These are Multi-brand’s answers, and each one points back to the reasons that chose it.

View all 1 iconography tokens ↓

The reasons this scheme answers from

  • R1People and work contextCustomers who choose us, AA
  • R2Business and productSells and converts, many

Question 1

What do icons do?

  • Actions and status
  • Actions, status and navigation (chosen)
  • Those and decoration

Why Multi-brand picks it: Icons for actions, status and navigation.

becauseR1

icon1rem

Question 2

How many icon sizes exist?

  • One (chosen)
  • Two

Why Multi-brand picks it: One size next to text.

becauseQ4

size1

Question 3

What icon style?

  • Outline (chosen)
  • Filled
  • Two-tone

Why Multi-brand picks it: One outline set for every brand.

becauseR2

  • Outline
  • from size

Decisions point at primitives, so the rule lives in one place.

Question 4

How big are icons next to text?

  • Match the text (chosen)
  • Larger than the text

Why Multi-brand picks it: Icons match the text.

becauseR2

  • icon
    icon
    → size.16

Question 5

Where do icons work hardest?

  • Toolbars and rows
  • Status and messages
  • Navigation (chosen)
  • Buttons and calls to action

Why Multi-brand picks it: Icons help most in navigation.

becauseR1

  • button · 1 keys

When to use

  • An icon with no labelUse: Icon button with a tooltip, rarely. Not: A bare icon. Customers need a hint.
  • An action on one row or itemUse: Button ghost with a word. Not: An icon alone. A word says what will happen.

All iconography tokens

1 tokens · each decision and the primitive it points to

  • size · 1size.161rem · 16px
  • Decisions · 1size.icon{size.16}

Decisions reference primitives, so changing one primitive updates every decision and component that uses it.

Iconography in Multi-brand: match the text. Icons match the text. Icons help most in navigation.